top of page
Notes from the market, the City, and the work.
Thinking on brand, entrepreneurship and the Square Mile — and excerpts from The Brand Alchemist.

Innovation and Entrepreneurship
All things enterprise


Where Courage Meets Capital
Over the past few weeks, I have published two pieces that were really one argument. In Running to Stand Still I made the case that our industry’s obstacles to innovation are not technological. The capital is returning, the tools are extraordinary, and still, we manage to get in our own way. The blockers are cultural and organisational, and because they are of our own making, they are ours to remove. In Learning to Love Uncertainty I went underneath that to ask why. My answer
Mark Huxley
Aug 15 min read


Learning to Love Uncertainty
In my last piece, Running to Stand Still, I argued that the real blockers to innovation in our industry are almost never technological. The capital is returning, the tools are extraordinary, and yet we keep getting in our own way. The obstacles, I said, are cultural and organisational. I want to pick up exactly where that left off, because there is a deeper truth sitting underneath it, and it is one I have spent fifty years learning the hard way. The truth is this. Uncertaint
Mark Huxley
Jul 276 min read


Running to Stand Still: Insurance Innovation's Real Test
A thousand years ago, well forty-nine to be precise, I entered the working world through the doors of Lloyd’s, notebook in hand and not the faintest idea that I’d spend the rest of my life in and around this endlessly fascinating industry. Back then, the word ‘innovation’ wasn’t one you heard much on the floor of the market. We had paper, we had people, and we had a way of doing things that had been handed down more or less intact for generations. At Lloyd’s, innovation was a
Mark Huxley
Jul 207 min read


The rise of the Intrapreneur
For those who know me well, understand just how passionate I am about the art and science of entrepreneurship. Whether through my daily work or my life as a Freeman Entrepreneur at the City of London’s aspiring Livery Company, the Company of Entrepreneurs, I have come to learn that there is an identifiable entrepreneur’s mindset that really defines those set to succeed in their own enterprises and those that are on a different path of success within a more traditional career
Mark Huxley
Oct 24, 20227 min read


Adding some value to your business's recipe
We are in the midst of an era where diversity, inclusivity and social conscience in running a business with ethos and values has somewhat become a badge of honour. Don't get me wrong this is quite right and every one of us running businesses should make the first question we ask ourselves is what is it we want our customers to think of us. What does make me smile however is that many see this as a trait of today, where the scales have only just been pulled from our eyes and w
Mark Huxley
Sep 28, 20183 min read


"Technology doesn’t transform markets, business models do"
As an avid reader and follower of Medium I get a lot of benefit from the myriad of interesting and thought provoking articles they publish from an equally diverse range of authors. The following article published by Fast Company entitled We Need Breakthrough Business Models, Not Breakthrough Technology; technology doesn't transform markets, business models do... really caught my eye. A good part of my work sees me working around fintech startups looking to enter the market. A
Mark Huxley
Sep 23, 20182 min read
bottom of page
